Why Social Media Is So Important for Your Business in 2014

Why Social Media Is So Important for Your Business in 2014

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.   In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on […]

Keeping Up With Technology

Keeping Up With Technology

Technology is essential to every business, even those that aren not considered “technology” companies. You deal with technology in your office productivity software, security system, air conditioning, computers and networks, phone systems, and much, much more. Whether it’s a simple cash register program that tracks inventory and daily purchases or a sophisticated network that links […]

Digitization is rewriting the rules of competition

Digitization is rewriting the rules of competition

Image Link: https://www.flickr.com/photos/108508402@N04/15178449288/ The brand promise must be delivered at all places of contact with the customer, both online and off. To further underscore digitization’s strategic importance, it is top of mind for many company leaders. They must address key organizational issues before digital can have a truly transformative impact on their business. Understand the value. Most organizations […]